Ad Liberation

Shows on Shows on Shows

This post is going to be chocked full of all sorts of goodness. We have been busy as bees (more like buzzy, amirite?) [Please direct all hate mail to]


We have a show coming up this Friday! It will be our last show for a couple months and we would love to see you there. It is also our friend and member Rachel’s last show. She will be jet-setting off to England to study so let’s send her off right! We will also be having some guests! Abby Chew will be performing some stand-up. Also, former Crazy Monkey, Joe Flores, will be performing with us. It should be a blast some come by and laugh your unseasonably warm buns off.

The deets are as follows:

When:  Friday, December, 7th, 2012
Time:   7:00 PM
Where: Stanley Coulter 239
Cost:    FREE!

Facebook Event


We have has two consecutive shows without a video post [Please direct all hate mail to calling for Matt’s head on a pike.]

Here is our joint show we did w/ The Ship of Fools. It is joint games and our set. You can see The Ship of Fools set on their website.

This was the last Jester’s show we did.


We were featured in The Exponent!

Here is a link to the article, but it will just be what you see below.

Matthew Gyure and Katie Fabrici, both from the improv group Ad Liberation, prepare to take the stage for their show on Nov. 16 in Matthews Hall.

By EMILY SCOTT Executive Reporter
This story is part two of a series looking at the three improv comedy groups at Purdue. Humor that is unrehearsed, spontaneously performed and unpredictable is often referred to as improv comedy, short for improvisation. Short-form improv consists of quick games with a gimmick while long-form can be compared to an unscripted play.

Ad Liberation, an official Purdue organization as of this year, is the newest local improv comedy group.

The group, only two years old, advertises an upcoming event by having its members dress in robot costumes and walk around campus with flyers.

Ad Liberation also contains a diverse roster. With a total of eight members, half are Purdue students while the other half are Purdue alumni. Matt Gyure, a senior at Purdue Calumet, said the group was formed by alumni, some of whom were members of The Crazy Monkeys during their undergraduate years.

Ad Liberation now holds open practices in which both students and alumni are able to perform with the group.

Alumna Katie Fabrici, another founding member of the group, said they won’t turn down a potential member even if it inflates the number of performers.

“We don’t look for anyone to be perfect at auditions,” Fabrici said.

During auditions, members look for an individual’s potential to grow and the ability to change and improve. Gyure said he looks for these qualities because, to him, improv is a learned practice.

Chemistry and the ability to listen are important aspects for Ad Liberation because the group wants to make sure each member is a good fit.

“I look for a willingness to accept help or criticism,” Gyure said.

Being able to depend on each others’ comedic skill is another major factor that contributes to Ad Liberation’s performances.

“There’s a lot of trust that goes into (improv),” Fabrici said. “I feel like a lot of our scenes when we’re (performing) come naturally.”

Ad Liberation is currently in the process of changing its improv format, as it initially began as a short-form group. Fabrici explained how the new format has characteristics of short and long-form improv.

“We call our format the tool chest because it takes pieces of each form,” Fabrici said.

In addition to its changing format, Ad Liberation does not have official leadership roles. The members rotate the group responsibilities fairly often, which creates even dynamics within the group.

During performances, Ad Liberation usually passes foam paddles with game suggestions around the audience. People in the crowd can raise the paddle to signal a new game for Ad Liberation to perform, such as their game “Oscar-Winning Moment.”

Fabrici said the group amps up their emotions to be overly dramatic when the audience suggests “Oscar-Winning Moment.” The group continues to switch up their show as the audience suggests other games.

Even with Ad Liberation’s diverse members and specific suggestion games, Fabrici and Gyure admire the differences between the local improv groups.

“I like the fact that there are these three groups with different histories,” Gyure said.

Gyure said he enjoys the different styles of each group and how the members all support each other, especially during combined shows.

“We really try to focus on creating a community – an improv community,” Gyure said.

Whew, that was a lot. Sorry for the overload. We hope to see you at the show!

NOT watching you while you sleep,

Ad Liberation

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